Issue 4 (May 2009) Luxury safari group CC Africa (Conservation Corporation Africa) has changed its name to andBEYOND.
The new name comes after the group expanded into India.
“Our former name, CC Africa, was far from ideal,” said Nicky Fitzgerald, Group Marketing Director of andBEYOND.
“The word ‘Africa’ no longer accurately reflected the company’s
operating regions. And research indicated that, while ‘Conservation’ was an important value, it was not a primary motivator for first time
guests. While the word ‘Corporation’ was something of a dampener
because no one wants to go on holiday with
a corporation!” she added.